12 FASCINATING TRENDS AFFECTING HOW & WHAT WE EAT
RESTAURANTS OF THE FUTURE WILL BE CASUAL, HEALTHY AND PEOPLE LESS ...
Here are 12 Big Trends shaping how & what we eat ...
1 : The ‘Amazon’ing and ‘Uber’ izing of Food
Delivery changes everything and affects everyone.
You can have any food any time any where.
Restaurants can ONLY survive by making the restaurant an experience, a destination.
2 : Building a Nutritious Nation
People want healthy food.
People want real food.
People want food thats good for them & thats good for the environment. Period.
3 : The Growth of 'Fast Casual' Restaurants
People want healthy food thats fast.
Lunch time is reducing.
People pay extra for healthy food thats fast.
Enter 'Fastcas' -- or fast casuals. They are better than your typical McDonald's or KFCs. And offer 'fresh local food'.
Experts say that Fastcas are the future of the restaurant industry.
4 : Ethnic Mashups
Diners want something new ... yet familiar.
Everyone is going super local.
Newer cuisines are emerging. Its about being Glocal (global + local) and there's something for everyone.
5 : Traditional Retailers are obsessing over food.
Retailers forever looking to increase a shopper's 'dwell time' -- time spent at a store.
More dwell time = more sales !!!
If they eat in a store, people will spend more time in it -- increasing their dwell time.
Retailers would rather have shoppers eat in their store than elsewhere.
6 : Drink It Up
Drink takes centre stage rather than a side course.
Drink is great for casual conversation, impulse buying & refreshing stopovers.
Coffees, teas, wines, smoothies, shakes etc.
7 : Lets Go Vegan
More and more people are turning vegetarian.
Chefs experimenting with vegan dishes that are healthy and great to look at !
People want to buy / eat fresh & natural. Lots of Food Halls.
8 : The Return Of Bread
As bread makers figure out how to make it healthy, Bread is having a renaissance.
Chefs are experimenting with flour and bread derivatives.
Bread is convenient and flexible.
9 : Small is the New Big
The three course meal is gone.
Snacking is in. Snacking has increased by almost 70 %.
Baby boomers are the biggest snackers.
Everything is getting smaller. Smaller plates. Smaller portions. Smaller menus.
Snacks are fast, convenient & cheap.
10 : A Multi-Sensory Experience Thats Intimate
Experience will beat delivery and home food (see trend 1 above).
Light, sound, smell, colour, texture.
Stiff benches & backless chairs are gone. Booths are in.
11 : Food Tech
Technology wants to make restaurants People-less. To reduce human error.
Order food before you arrive. Touchscreen menu tables. Kiosks. Pay with your smartphone.
Tech turns tables faster. Cuts down on customer wait time.
YOU PAY FOR YOUR TIME AT THE TABLE. NOT FOR THE FOOD.
12 : Niche Dining
Speciality is in.
Wines. Ice-creams. Yoghurt. Chocolates. Etc.
Premium price for a unique focused experience.
THE FUTURE : AFFORDABLE, INTIMATE, COLLABORATIVE, DINING EXPERIENCES.
WE'RE EXCITED !!!
#food #designprinciplies #trends #restaurants #fastcasuals #experience