Visual Merchandising

We've created a course for freshers and working professionals who seek to develop or upgrade their Visual Merchandising skills.

 

Visual merchandising, in digital age with saturated markets and even more demanding shoppers, progresses into a science and art beyond the brick and motar only! In the age of digitisation shoppers come to the store not to just buy a product but to get an everlasting experience and unique knowledge. 

VM scientifically creates an environment for shopper to browse, experience the merchandise, make a purchase decision and revisit the store!

 

In this course, we will also learn about integrating online and offline channels. We look into the way the retail industry actually works. We've created this course with veterans of the retail industry. People who understand the business and its future. We'll present real life case studies that bridge the gap between knowledge and industry application.

In all, this course is a 360 degree look into the world of Visual Merchandising for Retail.

Course Overview 

 

  • Introduction to Retail Industry

  • Merchandising Basics

  • Markets and Shoppers

  • Visual Merchandise Introduction & Journey

  • Store elements & Atmospherics

  • Ideation, Concepts & Design

  • Colour theory & perception

  • Basic principles of Window Design

  • Building your own window

  • Lighting

  • Fixtures

  • Mannequin styling & Handling

  • In store Communication – Type & Visual

  • Store layouts & impact on shopper journey

  • Instore visual merchandise presentation- Setting, Techniques & Methods

  • Current VM trends in retail Industry

  • Experiential store concepts

  • Online Visual Merchandising

  • VM Mathematics

  • VM Softwares

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